CRISTIAN PASARICA
PR MANAGER BMW AUTOMOBILE BAVARIA
„Safety solutions run the risk of being treated as commodities as products flood the market and the only perceived differentiator is price. But, can you really put a price on safety? I’m confident that Safety Awards will put under the spotlight the best safety projects that include technological disruption, solutions linked to emerging consumer demands and environmental change.”
Cristian Pasarica has been involved in promoting BMW for more than 5 years, in the largest network of dealers in Central and South Eastern Europe, as PR Manager.
The German automobile, motorcycle and engine manufacturer is one of the world’s most awarded automotive producers concerning motorcycle & car safety systems. Whether it’s about impact test results or state-of-the-art technology such as Dynamic Damper Control with adaptive and fully active steering, the BMW xDrive Intelligent all-wheel drive system, advanced driver assistance systems and parking assist systems, optional equipment such as dead-angle detection, daytime pedestrian protection, Lane Departure Warning, speed limit information, cross-traffic alert, Active Stop & Go cruise control, Active Lane Keeping Assistant, BMW is among the most innovative manufacturers in the industry, with a focus on safety, paving the way for semi-autonomous driving. Cristian also worked in the IT & software development industry, for business software providers, involving the most influential brands of the trade: IBM, Oracle, VMware or Microsoft.
“Everyone involved in the communication process – people, machines and bots are connected, distracted, and in motion. The people expect experiences to be instant, relevant and succinct. Behind all these, safety plays a key role to our interconnected future environment”, thinks Cristian. His passion for sleek engineering, technology and design is recommending Cristian as a valuable juror in the Safety Awards evaluation process. Cristi has studied art and communication and has attended the Alternative School for Creative Thinking master classes both in Bucharest and Cannes.